Rate · Know what to charge for brand deals

The problem

“What should I charge?” — no clear benchmark for your tier and niche
Lowballing or scaring brands away with numbers from nowhere
Reels vs Stories vs usage rights — how much to add on?
Brands that want “exposure” — you need a number to push back with

How Rate works

Rates by followers, engagement & platform

Plug in your follow count, engagement rate, and platform. Get a range that reflects CPMs and what similar creators are charging—Instagram, TikTok, YouTube, and more.

Add-ons for Reels, usage, exclusivity

See what to add for video, usage rights, and exclusivity. Turn “we need it for feed and ads” into a clear, defensible line item.

Negotiate with confidence

Export a simple rate card to send to brands. Start 15–20% above your target and know you’re in the right ballpark.

Stop guessing your worth

Join creators who use real benchmarks to set rates and close deals without underselling.

Get my rate card